What an iGaming design studio delivers every week
Most operators do not need a rebrand every month. They need a steady flow of small, correct assets: a tile for every new release, a badge when a game goes hot, a banner set for Friday's reload offer, a pack for affiliates, and all of it in every market language. That weekly flow is the real job of iGaming design services, and it is where most in-house teams fall behind.
Here is the full menu, with what each asset is for and who usually asks for it.
| Deliverable | What it does | Usually requested by | Formats |
|---|---|---|---|
| Lobby tiles | The game thumbnail players click. Built on your locked frame, named to your game IDs | Lobby / casino manager | WebP, AVIF, 1x and 2x, ratios 3:4, 2:3, 47:66, 16:9, 1:1 |
| Card frames | Reusable frame with provider plate and RTP medallion in gold, silver, bronze, obsidian, rose or brand colour | Product / brand lead | Template plus exported tiles |
| Badges | NEW, HOT, JACKPOT, FREE SPINS, BONUS BUY, EXCLUSIVE, TOP 10, COMING SOON overlays, so the lobby can promote without new art | Lobby manager, CRM | Transparent PNG or WebP overlays |
| Promo and CRM banners | Homepage hero, mobile hero, push and email visuals for offers and tournaments | CRM / marketing | 1920x600/640, 750x1000, 1080x1080 |
| Affiliate packs | Brand and offer banners partners can drop into their sites | Affiliate manager | IAB 300x250, 728x90, 160x600, 320x50 |
| Localisation | Badges and promo copy written per market; local-script titles for Japanese, Korean and Chinese where needed | Market leads | Same files, per language |
| Originals tiles | Matching tiles for in-house crash, mines, plinko, dice, limbo, roulette, blackjack, keno, hi-lo, tower, wheel and coinflip | Product | Same tile spec as the lobby |
| Branding | Logo usage, colour and type rules the lobby assets follow | Founders, new brands | Guidelines plus source files |
The full size spec for each ratio is in our casino game thumbnail sizes guide. Tile weight on retina usually lands at 30-60 KB, and animated tiles (animated WebP or Lottie) stay under 300 KB.
How an iGaming design agency engagement works
The order matters more than the speed. If the frame is not locked first, every new tile becomes a small design debate, and the catalogue drifts. Our process runs like this:
- Free sample. Send your casino URL and 5 games. You get 5 tiles back in 48 hours, no payment.
- Template lock. We fix the frame as a reusable template: frame, provider tab, badges, title rules and safe zones.
- Catalogue export. The full catalogue goes out in batches, named to your game IDs, to a shared folder or your CDN bucket.
- Weekly releases. New-release tiles, badges and banners arrive every week on a retainer.
We build from each provider's official marketing kit, which you already have. We never redraw or alter provider logos. More detail on hand-offs and file naming is on how we work.
Retainer vs one-off iGaming graphic design
Both models work. The right one depends on how often your lobby changes.
One-off projects fit when
- You are launching a brand and need a frame, the first catalogue and a launch banner set.
- You are migrating platforms and the tile ratio changes, so the whole catalogue needs a re-export.
- You need a single seasonal campaign or an affiliate pack and have no ongoing need.
A retainer fits when
- Providers ship new games to you every week and you want tiles live on release day.
- CRM runs weekly offers and needs banners in several languages.
- You want one studio holding the template so every asset matches without re-briefing.
A common pattern is one-off first (frame plus catalogue), then a Starter or Growth retainer once the weekly volume is clear.
What to ask any casino design agency before hiring
Whoever you hire, us or anyone else, these questions separate a studio that understands casino lobbies from a general agency that has made a few slot banners.
- Will you do a free or paid sample on my real games, not a stock mock-up?
- Do you lock a reusable frame template with safe zones and title rules?
- Which ratios and sizes do you export, and do you deliver 1x and 2x?
- What is your target file weight per tile, and do you supply WebP and AVIF?
- Will files be named to my game IDs and delivered to my CDN or folder?
- Do you work from official provider kits, and do you leave provider logos untouched?
- How do you handle localisation: which languages, and who writes badge and promo copy per market?
- Who owns the files once paid? Will my frame be reused for another operator?
- Will you sign an NDA, and will you show my work in a portfolio without permission?
- What is the turnaround for a weekly batch of new releases?
Our answers: yes to a free 5-tile sample, yes to template lock, all ratios listed above, WebP and AVIF at 30-60 KB, files named to your IDs. You own paid files, your frame is never reused for another operator, NDA on request, and portfolio use only with written permission.
iGaming design services pricing
Prices are in EUR. We accept crypto only (USDT, USDC, BTC, ETH, SOL, TRX, BNB, LTC, XRP, DOGE), invoiced in EUR and settled at the invoice-date rate. The full list is on the rate card.
| Item | Price |
|---|---|
| Lobby tiles at volume | EUR 0.80-2.50 per tile |
| Frame / template design | from EUR 390 |
| Hero tile | from EUR 35 |
| Animated tile | from EUR 70 |
| Promo banner set | from EUR 45 |
| Localisation | from EUR 8 per language per asset |
| Affiliate pack | from EUR 120 |
| Retainer: Starter / Growth / Pro | EUR 590 / 1,290 / 2,490 per month |
B2B only. We work with licensed operators, platform providers and affiliates, 18+.
Studio or a freelance casino graphic designer?
A good freelance casino graphic designer can make a beautiful tile. The gap shows at volume: a few hundred games, several ratios, 17 languages, and a release schedule that does not pause for holidays. What you are really buying from iGaming design services is the system around the art: the locked frame, the badge set, the naming, the export pipeline and someone accountable every week.
See every layout, frame and badge on our work, and the market sets on localised tiles. If you need banners only, start with casino banner design; for a full identity, see iGaming branding.
Frequently asked questions
What do iGaming design services include?
Lobby game tiles, reusable card frames, promo badges, promo and CRM banners, affiliate banner packs, originals tiles and localisation. Branding is available for new brands that need lobby rules from scratch.
How do I start with an iGaming design agency without risk?
Send your casino URL and 5 games. We return 5 tiles in 48 hours with no payment, so you can judge the work on your own lobby.
Do you redraw provider logos or game art?
No. We build from each provider's official marketing kit, which operators already have, and we never redraw or alter provider logos.
Can my frame be used for another casino?
No. You own the paid files, your frame is never reused for another operator, and we show work in our portfolio only with written permission.
How do I pay?
Crypto only: USDT, USDC, BTC, ETH, SOL, TRX, BNB, LTC, XRP or DOGE. Invoices are in EUR and settled at the invoice-date rate.
Is a retainer required?
No. You can order one-off work such as a frame and catalogue export. Retainers start at EUR 590 per month for operators with weekly new releases.
Send us five tiles. Get them back in 48 hours.
Message us on Telegram or email support@casinothumbnail.com with your casino name and a link to your lobby. The sample is free.