Casino game thumbnails for your lobby

What makes casino thumbnails get clicked

A player scrolling a lobby sees dozens of casino thumbnails at once, often at 150 to 200 pixels wide on a phone. The tile has well under a second to say what the game is and why it is worth a tap. Four things decide whether it does.

• Contrast against the lobby. Your lobby background is fixed. A tile that is dark on a dark lobby, or busy on a busy grid, disappears. We check every tile against your real background colour, not a white artboard.
• Title legibility at small size. Provider logos are often thin script or heavy texture. We set the title zone so the name still reads at thumbnail size, using the official logo from the provider kit and giving it room, a backing plate or a stronger edge where it needs one.
• A consistent provider tab. Players who like a studio look for it. A fixed provider tab in the same position on every tile makes the lobby scannable and lets players filter by eye.
• Reserved badge zones. If NEW or JACKPOT lands on the character's face, the tile breaks. We keep a safe zone for badges in the frame template so promotions never cover the art that sells the game.

These rules are fixed once in your frame template, so tile 400 follows them as closely as tile 4.

12 slot thumbnail layouts

Not every game art pack suits the same composition. A single strong character wants a Pop-out or Studio cutout. A game sold on its numbers wants a Stats panel. We offer 12 layouts: Hero over logo, Logo on top, Glass card, Pop-out, Spotlight, Character squad, Face-off, Outer frame, Gold premium, Studio cutout, Jackpot sticker and Stats panel (RTP, max win, volatility). Most lobbies pick one or two as the house standard and use the rest for featured rows and promotions.

You can try layouts against your own games in the tile studio, or see every layout across the showcase games in our work.

Card frames and badges for lobby tiles

Card frames

For VIP sections, collections and top lists, a card frame turns a game icon into something that feels collectable. We make six finishes: gold, silver, bronze, obsidian, rose and your brand colour. Each card template carries an RTP medallion and a provider plate, so the frame adds information as well as polish.

Badges

Eight badge overlays sit on top of the tile: NEW, HOT, JACKPOT, FREE SPINS, BONUS BUY, EXCLUSIVE, TOP 10 and COMING SOON. Because they are overlays, your lobby team can promote a game on Monday and remove the badge on Friday without ordering new art. Badges are drawn to match your frame, not pulled from a stock pack.

Localised game thumbnails for each market

One tile does not fit every market. Our market tile sets cover 17 languages: EN, DE, ES, PT, FR, IT, RU, TR, PL, RO, FI, SV, VI, ID, JA, KO and ZH. Game titles stay in English where local lobbies keep them that way. Japanese, Korean and Chinese versions can carry local-script titles. Badges and promo copy are written per market rather than run through a translator, so FREE SPINS reads the way players in that market expect.

Above: the same Silly Chili Dogs tile in four markets. The frame, provider tab and safe zones stay identical, only the language layer changes. More examples are in the localised lobby.

Pricing per tile at volume

The frame template is a one-off cost. After that, tiles are priced per unit, and the per-tile price drops as the batch grows. All prices are in EUR, and payment is crypto only (USDT, USDC, BTC, ETH, SOL, TRX, BNB, LTC, XRP, DOGE), invoiced in EUR and settled at the invoice-date rate.

The full rate card is at rates. If you also need hero banners or CRM visuals in the same style, see casino banner design.

Turnaround: from sample to full catalogue

1. Free sample. Send your casino URL and 5 games. You get 5 tiles back in 48 hours, with no payment.
2. Frame locked. We turn the approved sample into a reusable template: frame, provider tab, badges, title rules and safe zones.
3. Catalogue export. Your existing games are produced in batches, so you can review and ship as each batch lands.
4. Weekly new releases. On a retainer, new games get tiles every week, in the same frame, ready for launch day.

The full workflow, including how we handle review rounds, is on how we work.

File delivery and formats

Tiles are delivered as WebP and AVIF, with PNG when transparency is needed. Each tile comes at 1x and 2x, named to your game IDs, so your team can drop files straight into the lobby without renaming. A typical retina tile lands at 30 to 60 KB. Files go to a shared folder or directly to your CDN bucket.

We work to whatever ratio your lobby uses: 3:4, 2:3, 47:66, 16:9 or 1:1. Exact pixel sizes, safe zones and weight targets for each are on the casino game thumbnail sizes guide, so we do not repeat them here.

Casino game thumbnails: questions